Hi, I’m Brooks Jordan, and I assemble bits and pieces from here and there on Tumblr to understand what’s going on in digital marketing and advertising. (And there’s a lot going on.) I also grab stuff from around the Web about tech/culture/design and the economy … or whatever. I blog at brooksjordan.name, on the same topics, and I’d love to know what you’re writing/thinking about, too, so come by and tell me. If Twitter is the best way to connect, by all means: twitter.com/brooksjordanTumblr (3.0; @brooksjordan)http://brooksjordan.tumblr.com/“That idea is tied to Twitter’s plans to introduce an unidentified but “amazing” new way of...http://brooksjordan.tumblr.com/post/255196991http://brooksjordan.tumblr.com/post/255196991Mon, 23 Nov 2009 20:20:59 -0800<img src="http://20.media.tumblr.com/tumblr_ktkzp9K0sf1qz7v55o1_500.jpg"/><br/><br/><p>Blast redesign user testing (via <a href="http://flickr.com/photos/dlatchana" target="_blank">dlatchana</a>)</p>http://brooksjordan.tumblr.com/post/254725679http://brooksjordan.tumblr.com/post/254725679Mon, 23 Nov 2009 13:29:33 -0800<img src="http://7.media.tumblr.com/tumblr_ktkzlrq2991qz7v55o1_500.jpg"/><br/><br/><p>Hammer Cookies (via <a href="http://flickr.com/photos/sweetsbyzoe" target="_blank">Whipped Bakeshop</a>)</p>http://brooksjordan.tumblr.com/post/254723485http://brooksjordan.tumblr.com/post/254723485Mon, 23 Nov 2009 13:27:26 -0800just loved Sia - Breathe Me http://awe.sm/18QFi on @hypemhttp://brooksjordan.tumblr.com/post/254685203http://brooksjordan.tumblr.com/post/254685203Mon, 23 Nov 2009 12:49:35 -0800“Digg is putting an end to its exclusive ad selling relationship with Microsoft after two...http://brooksjordan.tumblr.com/post/254659398http://brooksjordan.tumblr.com/post/254659398Mon, 23 Nov 2009 12:21:47 -0800“One brand that has won plaudits from analysts for its efforts is Burberry. This month, it...http://brooksjordan.tumblr.com/post/253885042http://brooksjordan.tumblr.com/post/253885042Sun, 22 Nov 2009 20:00:28 -0800<embed type="application/x-shockwave-flash" src="http://brooksjordan.tumblr.com/swf/audio_player.swf?audio_file=http://www.tumblr.com/audio_file/253580956/C2OXXFsXMqf8fz4jSmOYlt9k&color=FFFFFF" height="27" width="207" quality="best"></embed><br/><br/><p><a href="http://bestpicture1977.tumblr.com/post/253534112/ludomatic-sia-breathe-me" target="_blank">bestpicture1977</a>:</p> <blockquote> <p><a href="http://ludomatic.tumblr.com/post/150358131/sia-breathe-me" target="_blank">ludomatic</a>:</p> <blockquote> <p>Sia - Breathe Me</p> </blockquote> </blockquote>http://brooksjordan.tumblr.com/post/253580956http://brooksjordan.tumblr.com/post/253580956Sun, 22 Nov 2009 15:36:06 -0800RT @ericjackson: i saw that HBO doc about Obama’s election night. strange to see such...http://brooksjordan.tumblr.com/post/253576123http://brooksjordan.tumblr.com/post/253576123Sun, 22 Nov 2009 15:31:24 -0800Loving @tdavidson ‘s basic financial model this morn. My fav thing is to increase the viral...http://brooksjordan.tumblr.com/post/253576128http://brooksjordan.tumblr.com/post/253576128Sun, 22 Nov 2009 15:31:24 -0800<embed type="application/x-shockwave-flash" src="http://brooksjordan.tumblr.com/swf/audio_player.swf?audio_file=http://www.tumblr.com/audio_file/252687392/tumblr_kth27p5tql1qz7t30&color=FFFFFF" height="27" width="207" quality="best"></embed><br/><br/><p><a href="http://robot-heart.tumblr.com/post/252383408/britticisms-brown-eyes-by-fleetwood-mac" target="_blank">robot-heart</a>:</p> <blockquote> <p><a href="http://britticisms.tumblr.com/post/252097388" target="_blank">britticisms</a>:</p> <blockquote> <p>“Brown Eyes” by <b>Fleetwood Mac (Maulongated Version)</b></p> <p>I could listen to this forever, but preferably, at night with a charming male and some <i>libations</i>. I am currently lacking the charming male, but not the drinks or the song! You win some, you lose some.</p> </blockquote> </blockquote> <p>Pretty damn groovy.</p>http://brooksjordan.tumblr.com/post/252687392http://brooksjordan.tumblr.com/post/252687392Sat, 21 Nov 2009 21:23:03 -0800“On the day of Mr. Blankfein’s non-apology, Goldman pledged $500 million over five years —...http://brooksjordan.tumblr.com/post/252671520http://brooksjordan.tumblr.com/post/252671520Sat, 21 Nov 2009 21:07:59 -0800<a href="http://silverbackapp.com/">Silverback — guerrilla usability testing</a>http://brooksjordan.tumblr.com/post/252336059http://brooksjordan.tumblr.com/post/252336059Sat, 21 Nov 2009 15:07:12 -0800<embed type="application/x-shockwave-flash" src="http://brooksjordan.tumblr.com/swf/audio_player.swf?audio_file=http://www.tumblr.com/audio_file/252228051/x4hhrooxOq3wksfbvs8BmWmq&color=FFFFFF" height="27" width="207" quality="best"></embed><br/><br/><p><a href="http://bestpicture1977.tumblr.com/post/252185974/theyeahyeahyeahs-yeah-yeah-yeahs-maps" target="_blank">bestpicture1977</a>:</p> <blockquote> <p><a href="http://theyeahyeahyeahs.tumblr.com/post/144952216" target="_blank">theyeahyeahyeahs</a>:</p> <blockquote> <p>Yeah Yeah Yeahs - Maps</p> </blockquote> </blockquote>http://brooksjordan.tumblr.com/post/252228051http://brooksjordan.tumblr.com/post/252228051Sat, 21 Nov 2009 13:02:55 -0800“The return for the brand kicks in immediately (as you want to start with a big exciting push)...http://brooksjordan.tumblr.com/post/252203659http://brooksjordan.tumblr.com/post/252203659Sat, 21 Nov 2009 12:34:51 -0800“Clearly, a new metric is needed. One that measures actual ad viewership, which is people who...http://brooksjordan.tumblr.com/post/252195704http://brooksjordan.tumblr.com/post/252195704Sat, 21 Nov 2009 12:25:13 -0800“Search is measurable by virtue of the cost per click and display is not. And if click thru...http://brooksjordan.tumblr.com/post/252193895http://brooksjordan.tumblr.com/post/252193895Sat, 21 Nov 2009 12:23:07 -0800“When the lift factors are weighted by the reach of the ad, display ads typically emerge as...http://brooksjordan.tumblr.com/post/252193010http://brooksjordan.tumblr.com/post/252193010Sat, 21 Nov 2009 12:22:06 -0800“The basic insight from the report is that display advertising does not normally result in an...http://brooksjordan.tumblr.com/post/252191106http://brooksjordan.tumblr.com/post/252191106Sat, 21 Nov 2009 12:19:58 -0800<a href="http://www.focus.com/fyi/other/boom-social-sites/">The Boom of Social Sites | Other | Focus.com</a>http://brooksjordan.tumblr.com/post/252069487http://brooksjordan.tumblr.com/post/252069487Sat, 21 Nov 2009 10:01:58 -0800“Most analysts and many executives agree that the economic model of broadcast television —...http://brooksjordan.tumblr.com/post/251603889http://brooksjordan.tumblr.com/post/251603889Fri, 20 Nov 2009 21:56:58 -0800