Jun
28th
Sat
28th
Seeds of Gladwell’s new book: http://snipurl.com/2qfkw
Making the digital future more than human.
In other words, great ideas are often, as the title of the article put it, “in the air,” and true genius often lies with the people — whether mathematicians or musicians — who are able to snatch them down at the right time.
OUTLIERS is a book about success. It starts with a very simple question: what is the difference between those who do something special with their lives and everyone else?
Salesforce.com with Visualforce is becoming a great place to do marketing analytics.
Jun
26th
Thu
26th
Two guys trying to negotiate a deal at the Red Rock coffee house in Mtn View. Slide keeps coming up.
Back from Micro-Land
I’ve been micro-blogging on Tumblr and via Twitter, and through my Facebook account, for the last month and it’s been a great experience.
Micro-blogging is - no question - a legitimate way to share…
Redrawing the boundaries of value creation doesn’t begin with CPMs - it begins by understanding the relationships between supply and demand across a new world of media.
It’s time we started valuing inventory accordingly, not by impressions but by time spent. We call it Cost Per Engagement, or CPE. Call it what you want, but if we really want to make it work for brand advertising, then we’ve got to get a new measure on value. Engagement is a great place to start.
Perhaps the most significant (and technically interesting!) aspect of the toolkit is that unlike the early Web 2.0 mashups that worked primarily by combining services within the browser via JavaScript, this toolkit works by literally connecting the clouds - all of the integration and interaction happens ‘in the cloud’ rather than on the client.
