brooksjordan brooksjordan

06/11/2009

“ I have been thinking about this a lot recently, in particular how much options are actually worth to employees (where it seems a “bait and switch” to lower salary expectations on the promise of getting rich off options „

Valuation and Option Pool

“ As Warren Buffets partner Charlie Munger said in a famous speech at UCLA: ” In any given situation, look at the incentives for any of the people involved, and you will likely be able to figure out what is about to happen. „

Valuation and Option Pool

“ The second point I’ll make is that the option pool request needs to be reasonable and based on some kind of budget. I generally ask the entrepreneur to put enough options into the “pre-money pool” to fund the hiring and retention needs of the company until the next financing. My thinking on this is that I don’t want to get diluted between financings. So I like to see a headcount based hiring plan with expected options against each hire combined with a retention plan for all current employees who will need additional option grants. „

Valuation and Option Pool

05/11/2009

http://twitpic.com/oexsk - Don’t ask …

http://twitpic.com/oej9b - Communication …

robot-heart:


Monsters of Folk concert poster by The Small Stakes
Not only did Kellen propose right after their show (in Portland on Oct. 14), but this matches the Andrew Bird poster (also by The Small Stakes) which is hanging over our bed. Guess who just whipped out her credit card. YAY!

robot-heart:

Monsters of Folk concert poster by The Small Stakes

Not only did Kellen propose right after their show (in Portland on Oct. 14), but this matches the Andrew Bird poster (also by The Small Stakes) which is hanging over our bed. Guess who just whipped out her credit card. YAY!

04/11/2009

RT @roterhund: Wow there already electric airplanes! Small + slow but they fly #worldin2050

RT @roterhund: At USC film school imagining the world in 2050 with IBM scientists, students + film industry pros #worldin2050

“ So TACODA built an ad sales force and said to publishers, give us your inventory and we’ll send you back money. That was a much easier sell all around and the business took off. „

Business Model Jujutsu

“ Even further, within online spending, there’s a clear trend of advertisers from general audience to highly differentiated demographically focused properties. You’ll want to be ahead of that move. „

2009 Online Advertising Forecast – Dogster, Inc. » Dogster Inc. Company Blog

“ The most important news is that our directly booked deal flow for ‘09 is up 30% over this time last year. The four-part explanation for the increase in a downturn is we (a) are part of an up-trending medium (b) reach a tightly focused demographic (c) have long-standing agency relationships and (d) have a track record of over-the-top engagement metrics. „

2009 Online Advertising Forecast – Dogster, Inc. » Dogster Inc. Company Blog

“ Later in 2004 when AdSense and other networks were generating buzz that you could get a $1-$2CPM we thought we were home free. We forecast with great glee how much money we were going to make from simply publishing their advertising and taking our cut. „

Don’t Outsource Your Sales » Dogster Inc. Company Blog

“ Ad networks now generate a whopping 27-cent average CPM, while premium publishers rake in a $20.17 average CPM through direct sales. „

MediaPost Publications Ad Networks Are For Idiots — And Here’s The Math To Prove It 04/09/2009

“ The pitch to advertisers is compelling, Mr. Altman said, because Pulse knows where someone is, what they are looking for and what they previously liked. Retailers like Jack in the Box, Target and Chili’s have already agreed to offer coupons on Pulse. Users can save coupons to their phone to show the cashier. „

It Knows Where You Are, and What You’re Looking For - NYTimes.com

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