“That idea is tied to Twitter’s plans to introduce an unidentified but “amazing” new way of advertising to the status-update service, Stone said at Oxford, according to Reuters and promised that “everyone’s going to love it.” Perhaps his traveling has kept him from keeping up with the chatter on Twitter, where love and ads aren’t exactly hashtag pals. (Stone’s comments echoed CEO Dick Costolo’s promise last week, via New TeeVee, that ads would be “fascinating,” “non-traditional” and “really cool.”)” — Twitter’s Stone: No Sale But IPO, Alternatives Are Possible | paidContent
Blast redesign user testing (via dlatchana)
Hammer Cookies (via Whipped Bakeshop)
just loved Sia - Breathe Me http://awe.sm/18QFi on @hypem
“Digg is putting an end to its exclusive ad selling relationship with Microsoft after two years, which is one year earlier than the deal was originally set to expire. Starting this Summer, the social news service will begin to rely heavily on its own internal sales force, which will be responsible for selling the majority of its ad inventory” — Digg Ditches Microsoft To Sell Its Own Ads
“One brand that has won plaudits from analysts for its efforts is Burberry. This month, it created a social networking site that allows owners of Burberry’s trench coats to exchange stories about them.” — Advertising - Luxury Brands Are No Longer Wary of the Web - NYTimes.com
RT @ericjackson: i saw that HBO doc about Obama’s election night. strange to see such jubilation, given difficult economy this past year.
Loving @tdavidson ‘s basic financial model this morn. My fav thing is to increase the viral marketing by plus 1! http://bit.ly/6ojZNr
“On the day of Mr. Blankfein’s non-apology, Goldman pledged $500 million over five years — crumbs from its table — to help 10,000 small businesses. It is hard to take seriously Goldman’s claim that the program was not motivated by its public relations problems. The money will be welcomed by the recipients, but if Goldman wants to make a meaningful contribution, it would have to be in the billions and aimed more directly at taxpayers.” — Editorial - Goldman’s Non-Apology - NYTimes.com
Silverback — guerrilla usability testing
“The return for the brand kicks in immediately (as you want to start with a big exciting push) and varies with the life of the campaigns tranches, but it’s much better viewed normalize over the course of a quarter, or even better a full year. If you plan the right big campaigns the advertiser will be 10x more clicks then they would on any comparable banner campaign.” — Web Display Advertising Inexorably Moving to Full-Blown Brand Advertising » Dogster Inc. Company Blog
“Clearly, a new metric is needed. One that measures actual ad viewership, which is people who pay attention to the ad. The question is how to distinguish between people who ignore the ad and those who pay attention. I expect we will see quite a bit of innovation that tackles the issue, especially as the shift away from CPM continues to put pressure on display advertising. Ultimately, such a metric will allow pricing per actual ad view. If such a metric is delivered through the context of a social network or a user community, it could be coupled with user identity and demographic data, which could enable the advertiser to lock in the cost of a specific exposure to a target customer.” — Display Advertising Works, But It Works Differently Than Search